Classified ad Marketplace script : Business Scope
Techleafs Software - Offers advance classified listing website and mobile appllication development platform. We provide ads classifed listing portal for properties, cars, local products, spa services, buying used goods like furniture, musical instrument, sports products, automobiles etc. Our ad listing portal and mobile applications helps seamless communication between ad posters and visitors. Our custotum classified builder script includes all latest features of classifed ads portal.
Classified websites have a bright future as more and more people in world are using internet to search for products and services locally. Classifieds was already a huge market before internet came to the forefront. But the medium was restricted to print media and it proved to be a hassle for users. Buying used/new goods such as furniture, musical instruments, sporting goods, auto-mobiles, baby items, mobile phones, property, jewelry and much more have now become a walk in the park due to emergence of online classified platforms in web and mobile apps.
The fact that platforms like OLX ,Quikr and craiglist are connecting thousands of monthly active users with good chunk of business. the business analysts at Techleafs Software study the website features, functionality and revenue model of such platforms. During our research, we discovered many areas that can help entrepreneurs launch advanced online classified clone. But before proceeding to features and suggestions, let’s first understand the business workflow and how the applicaion can generate the business.
Classified Marketplace : Business Model
Most of Such classifieds/listing websites are free to use, you can search for products available for sale and list what you want to sell for free. If the services are free, then how do you think the website would make money? Read on and you will come to know!
Premium listings: classified marketplaces offer their core service free of cost, but if a seller wantducts to show on top, then, the option of featured listing is available. Where seller need to pay some money.
Advertising: online ads, Branding largely for large advertisers via Google AdSense or from analytics websites.
Pay per lead model: Targeted at Small and medium size businesses (not essential)
There are platforms that earn revenue only through advertising, while other offer premium services that allow sellers to feature their advertisement in search results. However, for most of the sellers these services come free of cost. Now that we have covered the business and revenue model of such platforms, let’s focus on the key features necessary to create an online classified website.
WEBSITE KEY FEATURES:
The first criteria of creating a website is to have a clean and user friendly interface and the same should be visible on the homepage. Techleafs analysts have few suggestions that would result in an immersive homepage design:
A dedicated search bar for location selection as well as products.(Auto location visibility)
The top navigation that contains an option to change the language pertaining to local userbase.
You can also have a banner image on the homepage which can display the core characteristics of the website and what is it all about.
Just below the search bar, you can have links to all the categories in a grid.
A Listing website allows users to find used items in their corresponding cities first. This is why you must have a city selection bar on the homepage or the city can auto visible via browser coding. Users can search for products throughout country or can streamline the search to a particular city.
As you expand across several categories, product discovery becomes the most vital part of the core architecture. Analysts at Techleafs believe that the search functionality of your website should be simple and tranparant. Also you need to have proper matrix of categories and subcategories at backend of the system.
Being a large marketplace offering products in various categories and subcategories, the biggest challenge in front of you website can be to highlight all the main categories at a glance on homepage. The menu bar housing all the categories or showcase all the categories in a grid. If you choose the former, then all you need is a menu bar, but if you choose later, you need to have a dedicated section highlighting all the categories.
Submit a free classified Advertisement
At Techleafs Software, we understand that users consider form
submission as boaring job. Thats the reason we always recommend
keeping it simple and minimum number of fields. We have analyzed
many websites and come to solution as below are the minimum
required fields for classified ad posting:
• Title of the ad (minimum 15 characters)
• Category Ad Description (minimum 20 characters)
• Photographs (maximum 8 photos)
• Contact details like name, phone number and email
The ‘Submit an ad’ form need to be pretty well designed and easy to use. Make sure your Clone Script offers an intuitive ‘Submit an Ad’ feature.
Strong Verification Process
Classified needs to have efficient process to get rid of spam and naughty ads and provide users with only relevant ads. Every ad that is posted on the website can go through Admin check before it is published on portal. However, users can preview their ad beforehand and edit them if necessary. In order to manage the ad as well as replies, users need to create an account on the website.
Create User Account
Similar to “submit an ad” form, the account creation form
also needs to be simple and precise. Some of the features of
this form includes
• A simple account creation form requiring email and password.
• Either a dedicated page or popup for sign-up form.
• Clearly emphasizes on the benefits of account creation.
• A user is sent an email confirmation link to activate the account. This helps in handling spam.
Our team of UX designers thinks that a minimal log-in and sign-up form plays an important part in increasing registered user base of any e-commerce website.
Seller Admin Section
To engage the users on the website and to use the services,
you can motivate users to create a profile by offering
additional features. These features can be accessed under my
Manage Ads: You can make it easy for users to create and publish ads through userfriendly way, but these ads can only be managed if the user creates an account. Under the ads section, users can view all the ads created by them. They can preview these ads and even delete/Edit the expired ones.
Messages: You can also put an easy peer-to-peer communication tool for users to interact with each other. Using this, buyers can easily contact the seller and vice versa. All these messages are easily available under the messages section.
Settings: This section can include option to change contact details, password, and even delete account if necessary.
Rather than incorporating several features, you should focus on basic features that are essential in creating a peer to peer connection between seller and buyer. This probably is one of the biggest reasons that would result in the success of your online marketplace. We recommend a similar approach while building an online classified marketplace clone.
Just like various eCommerce sites, you should also have a
well-defined products listing page. you can also offer filters
to buyers for streamlining the search.
• The products in the listing can be marked as Favorite which can be later viewed in the Favorites section.
• System should h sortineg option based on most recent ads and price.
• Your online marketplace should care for user experience which is why it should only showcases ads with descriptive photos.
• Search filters are one of the most important features for product discovery.
Features like this can make your platform different from other classified sites like Quikr, OLX and craiglist. Make sure that your chosen clone script has similar features.
Unlike websites that rely heavily of feature driven product
pages, you need to focus on providing relevant information to
the users. This is why you product page should include options
• Product title
• Contact Us
• Price Contact details of seller
• Product image
• Product description
• Reviews and rating for sellers
• Communication tool to contact seller
Depending upon your targeted user base, you can tweak the product page in your online classified marketplace.
As discussed earlier, you can incorporate a favorites feature
in your website that allows users to bookmark products. This
feature can be used to save classified listings to wish list.
All the listings marked as favorite appear in this section.
• Any ad can be added to the favorite list.
• These ads get listed under the favorite tab.
• Searches can also be saved as favorites
• Favorite list can be accessed from the “Account” drop down.
Seller Reviews and Ratings
the system should have sellers rating and review module, So user can check genuinity of the seller before making any decision and it will help to avoid dispute in admin level as single mistake in business has great impact in future.
Mobile development is popular in current market trends, With mobility coming to the forefront and smartphones becoming prime source of online shopping, it has become necessary for all online portals to have a mobile presence. With the same approach, you can develop Native Android and IOS application as well as hybrid application in ionic or xamarin.
Ads for buying
Other than buying you should also provides sellers the option for posting an ad. This approach only caters to half of the market. This approach would bridge the gap between buyer and seller.
In order to increase user engagement, you can add an alert feature which notifies the buyer if the item they are looking for is available for sale.
Reference Classified Websites:
Quikr, OLX, Craiglists, Gumtree, Locanto, Kijiji
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